Fairy kei is a Japanese street fashion style, that has recently exploded in popularity all across the world. With its sweet pastel colour palette similar to that of sweet lolita, it is all about being cute, sweet and you guessed it... fairy like! 



Fairy Kei often includes elements of Decora and is often confused with the Pop Kei and Party Kei styles, but they all have their staples which set them apart. Fairy kei is not the same as Pop Kei!

Fairy Kei outfits are made up almost purely of pastels, including light pink, blue, yellow and purple as the most common. White is also used to balance out candy colours. Darker colours are almost never seen as part of a fairy kei outfit.

Fairy Kei looks often also include elements of the 80's like leg warmers, and vintage cutesy designs like Barbie, Care Bears, Polly Pocket and other characters. These often cross over into Pop Kei and Spank! type outfits as well. Let's just take a quick look at the difference between these!

Clashing patterns and darker colours including black, shows a pop kei kind of look to these outfits. The graphic patterns add to the "pop" feel, even though the girl on the left has fairy coloured accessories and skirt.

The inclusion of darker purples, as well as black tell us this isn't a fairy kei outfit, but what makes this Spank! look is the vintage jumper, but most of all the polka dot skirt. Spank! style is also more to do with wearing pre-owned clothing as opposed to brand new.

This outfit is typical Fairy Kei. What make this fairy kei, is the all pastels colour palette, and the fluffy and floaty textures of the skirt and jumper.

One more style often confused and mixed in with Fairy Kei is Cult Party Kei. Cult Party Kei is all about layering floaty skirts, dresses and outer garments. Often with a very light coloured palette, and include a lot of chiffon!

Of course it is up to you how you wear a style! Mixtures of Pop, Cult and Fairy Kei are very common, but now you know how to tell them apart!

So when building you fairy outfit, don't just focus on colour, think about texture. Also, oversized garments and jumpers add a really cute look especially if the jumper is fluffy. Or even a fluffy pastel scarf can add a different texture and feel to your outfit!


Here are a few great examples of fairy kei for inspiration from TokyoFashion.com! If you enjoy fairy kei, tell us what your favorite part of your outfit is, and what inspire you!



Thanks for choosing Kawaii-B! Your number one place for Kawaii in the UK!

At the back of Earls court was a mini stage.



They are really talented and super adorable!




There were different sections inside, including Taste Japan, Hyper Kawaii, Fringe market and the Anime and Game area. 

Kawaii banners for the japanese brands; Putumayo and Angelic Pretty were  decorated around the Hyper Kawaii area.



There were a variety of things to purchase including magazines such as Kera or Gothic Lolita Bible, Kdrama DVD's, Anime posters, Katanas (As you can see to the left), clothes, manga and plushies. Below are two pictures of other stores selling Kawaii merchandise.












 Mini video with some acts writing couldn't express!